Q1’23

Executive Summary

“The commercial was a little catchy. It brought my attention, and it makes me want to get up there and purchase a phone like right now”

— Female, 23

“How fast is their 5G? How is their service so cheap? I also was thinking about how much money I could save if I switched”

— Male, 38

“I liked that Cricket has improved over the years, that I may come back.”

— Male, 45

We continue to show momentum towards our goal of increasing consideration of Cricket

Source: IPSOS, Nov 2021

So we are continuing our creative approach, building on the campaign platform:

“People who come to Cricket stay with Cricket.”

Upper Funnel will show:

People you might not expect are happy on Cricket.

Mid and Lower Funnels will show:

People like you are happy on Cricket

Our strategy flexes in two ways across the upper and lower funnels

We found unexpected people from different walks of life who were already on Cricket and ready to declare their love for the service in a testimonial campaign, all to show that people you might not expect are happy on Cricket.

TVC/OLV

TTL

Creative

Messaging Flowchat